Freelance Retail & eCommerce Writer for Tech Companies that Need a (Trust Building) Voice

“We have worked with Ayelet to put together numerous case studies and every time she has been punctual, helpful and has completely understood the objective of the case study and of our service. I’d highly recommend her to anyone who needs writing services.”

                                    – Katrina Razavi, then Director of Business Development at Ringadoc (acquired by Practice Fusion), Current Head of Platform Partnerships, North America, Facebook

In retail and ecommerce, everybody talks about…

=> The need to deliver omnichannel experiences across a constantly increasing number of platforms

=> And provide the highest quality service from the top of the funnel down to the last mile

=> While keeping everybody delighted and secure.

But meanwhile, the number of technological options to navigate acquisition, retention, digitization and security grow at an even faster pace.

As a freelance retail and ecommerce writer since 2012, I help tech companies stand out from the crowd and become retailers’ priority with more specificity and trust than claiming “we’re number one.”

Make Your Tech the No-Doubt Answer to Brands’ Acquisition, Retention, Digitization or Security Needs

Whether you’re looking for ecommerce content writing services or copywriting services, the foundation for success is the same.

=> Our work together begins with digging into who your target audience is and what their needs are. I interview you, read materials you send me and do my own research.

=> Even though I’ve likely written for your type of audience countless times (I’ve been a freelance ecommerce writer since 2012), I want to hear about this audience’s challenges and aspirations in the context of your technology and business goals.

These early discoveries help…

=> Tailor topics and the entire way content is written to your specific situation.

=> Generate articles, case studies, white papers and web copy that helps prospects know that you get them.

=> Emphasize urgency in a non-salesy way, while positioning your technology as the most desired, most trusted solution.

Some of the Topics I’ve Covered as a Freelance Retail and eCommerce Writer and Copywriter

Scroll down to read relevant ecommerce content writing examples.

=> Increasing lifetime value, retention and consumer loyalty

=> Marketing and sales, including retail media

=> Successful store and ecommerce operations

=> Environmental, social and corporate governance (ESG) in retail & ecommerce

=> B2C topics, including body empowerment, lifestyle and health

And there’s more.

An Experienced Freelance Ecommerce Writer with a Well Rounded Business Writing Background Across Complimentary Industries (Since 2012)

My ecommerce content writing and copywriting services provide the extra layer of depth as they’re combined with my expertise in complementary industries. Among others, I’ve written a ton about…

=> Customer service and success

=> MarTech and AdTech

=> Cybersecurity

=> Employee experience

=> GreenTech

(Click the links above to read relevant writing samples)

The Content Types You Can Get

Lots of people position themselves as a freelance ecommerce blog writer, an ecommerce content writer, or generally say they offer ecommerce copywriting services. But what does it actually mean?

To save you time, here’s a quick overview of the main services I offer:

=> Articles (Get a quarterly subscription to save up to 20% of your budget)

=> Case studies

=> Website copy

=> Lead magnets

=> Brochures

=> Videos

=> Emails

That said, if you need something else, feel free to contact me. Chances are, I’ve done it between 2012 and now.

B2B Retail and Ecommerce Content Writing and Copywriting Examples

“I was lucky to work with Ayelet. Ayelet is a serious and very ‘hands on’ writer.
“The best part I liked about working with her was discussing the topics to write about. She is always open minded and helpful. The output is by far the best I could get. I work with a lot of freelancers, and could never get this high level of writing quality until now. It’s obvious I’ll keep working with her on my future projects, and suggest that anyone tries her skills.”

– Ariel Zeitune, Business Development Manager, RevenueHits

Let’s start with my portfolio as a freelance B2B ecommerce blog writer, then move on to ecommerce copywriting services.

Helping Retail & Ecommerce Brands Increase Lifetime Value and Consumer Loyalty, While Reducing Refunds

 

(The articles for Rise were ghostwritten and shared with permission)

More Marketing and Sales Articles

* Please email me at [email protected] to read the trade show’s blog posts.

Successful Store & Ecommerce Operations

* Jacada has been winning awards and supporting global brands like Wells Fargo, Citibank, AIG, T-Mobile and Priceline for a quarter of a century.

* I’ve written a lot more about omnichannel. Please check out my “business and customer service” page for the rest of my omnichannel writing samples.

Environmental, Social and Corporate Governance (ESG) in Retail & Ecommerce

* This was an editing project, with multiple publication purposes. Please email me to read these articles. For each case of gloves, bags and aprons restaurants buy from Elara Brands, a meal is donated to a person struggling with hunger through Elara’s partnership with Feeding America. The partnership continues throughout the year, well beyond Hunger Action Month, which takes place in September.

B2B Retail & Ecommerce Web Copy and Brochures

* This was a brochure for Watergen, a technology company that creates water from the air for governments, remote communities, oil rigs and first respondents in 4 continents.

** These pages were written for a global leader in the commercial kitchen industry. Please email me to read them.

Case Studies: Quadruple Sales + Increase Repeat Purchases by 57%

B2C Retail and Ecommerce Content Writing and Copywriting Examples

While I’ve specialized as a B2B ecommerce content writer, I also have experience as a B2C ecommerce content writer. If that’s the type you need, feel free to reach out.

Here, too, let’s start with my portfolio as an ecommerce blog writer, then transition to some of the ecommerce copywriting services I’ve provided.

B2C Retail & Ecommerce Blog Posts and Magazine Articles

 

Jumpstart the New Year with Jumpsuits for Every Occasion – FindSimilar

What to Give Someone Who’s Recovering from an Accident – FindSimilar

If Sitting is the New Smoking, Which Office Desk Should You Get to Stay Healthy? – An ecommerce website**

3 Beyond Easy Steps to Improve Your Mind, Body and Soul without Worrying About it Too Much – An ecommerce website

5 Ways to Add Joy to Your Life in 5 Minutes – An ecommerce website

4 Essentials to Ensure Your New Puppy is Happy and Safe at Your Home – An ecommerce website**

6 Instagram Accounts that Will Make You Want to Eat Chocolate All Day, Every Day – An ecommerce website

Which Flower Bouquet Should I Buy? – Ron Florist

How to Plan the Perfect Rehearsal Dinner that Gets Guests Excited About Your Wedding – For a lifestyle magazine**

The Perfect Wedding Menu for Every Season – For a lifestyle magazine

Your Guide to Spring Cleaning that Sparks Joy – For a lifestyle magazine

* FindSimilar is currently experience technical challenges. To read these posts in much better format, please click here and look for the above-mentioned headlines.

** Please email me to read the ecommerce blog posts lifestyle magazine articles.

B2C Retail & Ecommerce Web Copy

* The pages for Ron Florist were written in Hebrew. To read the last two ones, click here and here. Please scroll down to read the copy below the flower photos. If you’re looking for a freelance retail and ecommerce writer in Hebrew, check out additional writing samples in Hebrew here. They’re from other industries, but in Hebrew 🙂

* More Facebook ad sample coming up: I wrote a bunch of Facebook ads for an eCommerce site’s products. Stay tuned to this site or contact me at [email protected] for more information.

New: Ecommerce Writer for Family-Focused Technologies and Brands

Ever since I became a single mom by choice in April 2022 (to a curious, friendly, funny boy named Ofek), I realized just how much stuff little ones need – or get simply because they’re the much anticipated first child and grandchild 🙂

If you need a writer who’s right in the midst of your target audience’s experience – or your customers’ audience’s experience – but also has the writing chops and industry knowledge, feel free to reach out.

I’d be happy to help whether you need ecommerce copywriting services or content writing services, in B2B or B2C.

Become Your Prospects’ Priority and Go-To Solution

Need a freelance retail and ecommerce writer that understands your industry and takes time to study your specific situation, so that your content is actually tailored to your prospects’ needs?

Email me at [email protected], and I’ll help you reach your content goals.