Freelance Marketing Writer


It’s not easy being a marketer who markets to marketers.

A veterinarian’s blog post copy might not reflect her professional skills, but when you’re in marketing, people expect more from your copy. A veterinarian might not be marketing to her peers, but there’s a good chance you are. Your target audience gets the industry, knows the tricks, practices the tricks, and expects more from your marketing efforts.

It’s time for content your prospects can respect, from someone who lives and breathes the market, and learns new marketing practices in her free time for fun. Someone whose eyes light up when you mention button copy or case studies, and who’s committed to helping you drive results.


A Freelance Writer Who Walks Her Content Marketing Talk

I’ve written for marketing and branding agencies, plus tech companies that offer innovative marketing technologies to smart cities and companies.

Starting winter 2016, I’m walking my content marketing talk. My February 2016 content marketing launch includes, among others:


Ready for Walk Your Content Marketing Talk?

Your target audience is my target audience, and I’ve spent the past few years researching and learning its needs.

If you want someone to help you walk your talk, contact me today at, and I’ll give you the content you need to build a stronger relationship with your target audience.


Marketing, Advertising and Sales Writing Samples


“I was planning a lesson for my MA students at Golden Gate University on incorrect email pitches when Ayelet’s perfectly written email arrived a few minutes before my class. The form she uses is almost exactly what I teach.

“Then there were the complimentary words that stroked my ego with the offer of spreading the word about my writings, so I checked out her website and was sold.

“I had my students dissect a bad email first. Then I showed them Ayelet’s pitch as an example of an email that was both impressive and successful, going over it line by line to show why it was exactly what I want them to do with their emails.

Don Surath, Multimedia Solution Developer at CBS and author “Conquering Cold Calling Fear”. Don is also an adjunct professor at Golden Gate University Ageno Graduate School and San Francisco State University.




Nonprofit Rewrites Website, Increases Donations by 100%+ – A case study of my freelance writing services




Story Marketing – The Way We’re Wired to Learn – My home page video

What’s a Case Study and How Can I Use it – Leverage Your Success page on this site

What Does a Case Study Include? –  Leverage Your Success page on this site

What’s the Process of Creating a Case Study? – Leverage Your Success on this site

Come and Set Up Your Ad Tags – RevenueHits (I wrote the voiceover script)




Turn Employees into Brand Advocates with Case Studies – Content Marketing Institute*

A 34-Point Checklist for Creating a Case Study that Converts – Unbounce*

How to Create Blockbuster YouTube Channel Success in Any Niche – No Matter How “Boring” – MarketingProfs*

11 Big Brand Video Strategies to Steal on Your Way to YouTube Stardom – ReelSEO*

What Your Generic Button Copy Says About You (and How to Fix It) – Smart Insights*

Are You Getting Embarrassing Click Through Rates? 5 Strategies to Make You a Headline Superstar – Native Ads

People Who Hate Writing Headlines Can’t Stop Using These Free, Easy Tools (That Actually Drive Results) – Native Ads

Beyond Vanity: Are You Measuring the Wrong User Engagement Metrics? – Native Ads

Content Marketing Analytics Confusion Resolved: Top Metrics Guide – Native Ads

Content Marketing vs. Cold Calling: A Smackdown – Native Ads

Native Advertising vs. Content Marketing: What’s the Difference? – Native Ads

Ignore These Crucial Native Advertising Tips and Lose Money – Native Ads

Targeted Content Marketing: How to Reach Readers that Convert – Native Ads

How To Decrease Bounce Rate & Increase Profits – Imonomy

How Images Impact People in Real Life – Imonomy

How These Images Increase Publishers’ User Retention – Imonomy

How Images Influence User Behavior On Websites – Imonomy

Top Online News Publishers: Best Practices – Imonomy

What The Top Online Fashion Publishers Get Right – Imonomy

Retailers, Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers – Yadwire

Drive Results in Transportation Marketing with Free WiFi – Yadwire

Sleep Tight: Free WiFi Brings Better Reviews and Revenue to Hotels and Campgrounds – Yadwire

How to Grow Convention Center Profits with Free WiFi – Yadwire

Want Engaged Students Who Make a Difference? Give Them WiFi – Yadwire

How to Develop Connected, Profitable Smart Cities with WiFi – Yadwire

The Healthcare Industry Prescribes Free WiFi for Increasing ROI and Saving More Lives – Yadwire

2 Marketing Strategies for Insurance Brokers that Want More Referrals – CardTapp

How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp

What Home Sellers Look for in a Mobile App – CardTapp

What Home Buyers Look for in a Real Estate App – CardTapp

8 Ways Lawyers Can Create Partnerships that Keep Clients So Happy, They Come Back and Bring Their Friends – CardTapp

How to Find Time for Marketing When You’re Busy, So You’ll Stay Busy – CardTapp

What to Include in Your Mobile App So You Get More Client – CardTapp

How to Develop a Blog Editorial Calendar that Helps You Sell More – CardTapp

Want to Win More Referrals? Start Here – CardTapp

How to Build a Profitable Referral Program in 5 Simple Steps – CardTapp

How to Increase App Downloads with Instagram – CardTapp

How to Create a LinkedIn Profile that Gets You Clients – CardTapp

How to Generate Leads at Every Touch Point – CardTapp

How to Promote Your Business Like a Movie Star – CardTapp

Introduction to Customer Marketing – CardTapp

What’s an Omnichannel Customer Experience and How Can it Help You Increase Referrals? – CardTapp

The Truth About Social Selling that Nobody Wants You to Read – Pipedrive

Want 80% More Growth? 5 Steps to Turn Account Management into an Organization-Wide Effort – ContextSmith

Increase Customer Value, Deal Size, and Profitability By Doing These 5 Things – ContextSmith

How to Reduce Customer Churn and Double Your Profit – ContextSmith

Marketing to Generation Y: Earn Their Love & Loyalty – Native Ads

How to Create a Webinar that Truly Converts – Native Ads

FOMO & Exclusivity: 4 Monumental CTA Strategies for Your Audience – Native Ads

How Brands Use Psychology to Create Sales Pitch Ideas You Can’t Resist – Native Ads

Use of Psychology in Business: How to Influence Anyone to Say Yes – Native Ads



Content Marketing Institute, MarketingProfs, Unbounce, ReelSEO and Smart Insights are some of the most respected content marketing websites in the industry.


* Many more articles coming soon: I recently wrote approximately 20 marketing-related blog posts for client websites and industry leading websites, like Content Marketing Institute, MarketingProfs and Unbounce. The posts will go live soon. Please stay tuned to this site or contact me at to learn more.




Native Advertising vs. Content Marketing: What’s the Difference? – Native Ads

Ignore These Crucial Native Advertising Tips and Lose Money – Native Ads


* More blog posts coming soon: I did a blogging project for an advertising network. Stay tuned to this site or contact me at to read these posts.




* More articles coming soon: I’m currently working with Pipedrive, a sales CRM software with over 10,000 customers, including the discovery channel. In addition, I recently did a blogging project for an omnichannel sales company. Initial posts from both companies will be published soon.





* For marketing web copy, feel free to browse through my site.




A Ride to Better Content Land – For my own social media efforts




Case Studies: Leverage Your Success – A landing page on this site that shows you why and how case studies help your company grow.

Win a Free Copywriting Package ($3,000 Value) to Skyrocket Your Next Launch – A giveaway I’m doing to launch my own content marketing blog. This landing page has about 10 versions with the intention to segment traffic sources.