If you’re a marketer who markets to marketers, you’re one of the brave ones.

There’s a very good chance your audience members understand the industry, practice popular strategies, and see right through anyone who tries to pull a trick.

These audience members need more from your marketing efforts.

They’re looking for an authentic voice of someone who actually cares about seeing them succeed.

I know, because I’m a marketer who markets to marketers too.

 

 

A Freelance Marketing Writer Who’s Written for Audiences of Marketers Across the World Since 2012

It’s time for content your prospects can respect, from someone who lives and breathes the market, someone whose eyes light up when you mention case studies or LinkedIn, and who’s committed to helping you drive results.

Since 2012, I’ve written for MarTech and AdTech companies, as well as marketing agencies who asked to communicate their value, plus have generated revenue in my own business, which markets to marketers and which I built from scratch.

 

 

As Seen on Globally Leading Marketing Sites

As a freelance marketing writer, I have been trusted to write for some of the largest audiences of marketers online, including on Content Marketing Institute, MarketingProfs, Unbounce and DigitalMarketer.

 

Content Marketing Institute logo. I guest posted on this site as a freelance marketing writer.                    MarketingProfs logo. I guest posted on this site as a freelance marketing writer.

DigitalMarketer logo                    Unbounce logo. I guest posted on this site as a freelance marketing writer.

 

 

Quick Win-Win Case Study: Guest Posting on Unbounce as a Freelance Marketing Writer Generated Results for Both of Us

I wrote a 3,000+ word article for Unbounce about case studies that convert. Unbounce is a leading landing page platform. It has generated over 650 million conversions, and its blog is one of the most popular and respected ones in the industry.

This is what happened:

 

  • 2,400+ social shares (last time I checked).
  • A year and a half after publication, the editor told me it was still delivering higher than average traffic and a higher than average number of comments.
  • It got republished with permission by Search Engine Journal (900K+ monthly visitors).
  • It drove a significant percentage of my revenue the year it got published, and some of the revenue the following 3 years, without being salesy.

 

Here’s what Amanda Durepos, then-editor at Unbounce, wrote in her recommendation on my LinkedIn profile:

Screenshot of a LinkedIn recommendation from then-editor at Unbounce, where I guest posted as a freelance marketing writer.

 

 

Some of the Topics I’ve Covered as a Freelance Marketing Writer

 

  • Content Marketing
  • Diversity Marketing
  • Marketing Psychology and Human to Human Marketing
  • Buyer Personas
  • Case Study Marketing
  • Brand Advocates and Referral Marketing
  • Partnership and Affiliate Marketing
  • Social Media Marketing
  • Conversion Rate Optimization
  • Lead Generation
  • Advertising Strategies
  • Marketing and Sales Collaboration
  • Marketing Trends, Strategy Analysis of Companies and Marketing Guidance for Industries
  • Marketer Life

 

 

Read Writing Samples from My Work as a Freelance Marketing Writer

For your convenience, I’ve divided the portfolio into topics. If you’re looking for a freelance marketing writer, but can’t find what you’re looking for, feel free to contact me at [email protected]. Unfortunately, due to contracts, promises to clients, or just workload, I might not have been able to add the specific writing sample you need, but I’d be happy to send it to you if I can.

 

CONTENT MARKETING

The Most Effective B2B Marketing Strategies 2019 (According to 771 B2B Content Marketers) – My blog

The Most Effective Content Marketing Strategies (According to 1,521 Marketers) – My blog

Targeted Content Marketing: How to Reach Readers that Convert – Native Ads

How to Promote Your Business Like a Movie Star – CardTapp

How to Develop a Blog Editorial Calendar that Helps You Sell More – CardTapp

B2B Email Strategies: Most Effective with Least Effort – My blog

Native Advertising vs. Content Marketing: What’s the Difference? – Native Ads

Content Marketing vs. Cold Calling: A Smackdown – CardTapp

Beyond Vanity: Are You Measuring the Wrong User Engagement Metrics? – Native Ads

Content Marketing Analytics Confusion Resolved: Top Metrics Guide – Native Ads

 

 

DIVERSITY MARKETING

[VIDEO] Diversity Advertising Campaign Examples You Can Copy: Advertising that Makes a Difference – My YouTube channel

[VIDEO] How to Include Diversity in Advertising & Marketing 2020 | B2B Cause Marketing Example – My YouTube channel

 

 

How to Gain Audience Love by Changing the World with Content Marketing – My blog

7 Corporate Social Responsibility Programs You Can Copy When You’re CEO – University of the People

How Your Company Can Support Nonprofits Cost-Effectively – Nonprofit technology company

Why These Popular Cause Marketing Campaigns Work – Nonprofit technology company

How to Choose a Cause to Market – My LinkedIn profile

 

 

MARKETING PSYCHOLOGY, BUYER PERSONAS AND HUMAN TO HUMAN MARKETING

[VIDEO] Marketing Psychology Secrets: The Brain Cell that LOVES Jennifer Aniston – My Youtube channel

[EBOOK] Hate Writing Headlines? 141 Free, Proven Steal-Worthy Formulas to Easily Transform You into Industry Superstar (Even if You’re Not Creative) – NativeAds

[WHITE PAPER] How to Create a Unique Selling Proposition Your Audience Absolutely Loves and Competitors Can’t Possibly Steal – NativeAds

[WHITE PAPER] How to Skillfully Copy Customers’ Voice, so They Instinctively Feel You Can Lead Them to a Breakthrough – NativeAds

[WHITE PAPER] How to Create CTAs that Influence Audiences to Immediately Embark on Their Dream Transformation with Your Product – NativeAds

 

 

How Brands Use Psychology to Create Sales Pitch Ideas You Can’t Resist – Native Ads

Use of Psychology in Business: How to Influence Anyone to Say Yes – Native Ads

How Images Influence User Behavior On Websites – Imonomy

How These Images Increase Publishers’ User Retention – Imonomy

How Images Impact People in Real Life – Imonomy

Story Marketing – The Way We’re Wired to Learn – My YouTube channel

Marketing to Generation Y: Earn Their Love & Loyalty – Native Ads

How to Build a Wildly Lucrative Shopify Gift Card Program – Rise.AI (Ghostwritten)

How 3 Insurance Companies Differentiate Their Ads & Generate Higher ROI by Knowing Who to Bid On – PredictiveBid

Why Brand Recognition Matters to Your Real Estate Brokerage – Realty Back Office

Creating Your Buyer Persona from Scratch: Simple Tips – My blog

The Surprising Impact of Marketing Psychology on B2B vs. B2C Customers – My blog

[VIDEO] Emotional vs Rational Decision Making in the B2B Purchase Process | Use Emotions in Marketing – My YouTube channel

 

 

CASE STUDY MARKETING

A 34-Point Checklist for Creating a Case Study that Converts – Unbounce (Read the case study above to see how this article drove business results)

How to Increase Case Study ROI: 21 Experts Reveal Their Marketing Success Stories – My blog

 

 

[VIDEO] Get Brilliant Case Study Quotes that Actually Convert Prospects and Sell Your Product for You (Behind the Scenes of My Process) – My LinkedIn profile

[VIDEO] Case Study Marketing Tips: Case Studies that Sell – My YouTube channel

[VIDEO] Story Marketing – The Way We’re Wired to Learn – My YouTube channel

[VIDEO] What’s the Process of Creating a Case Study? – My YouTube channel

[VIDEO] What Does a Case Study Include? – My YouTube channel

How Patient Success Stories Help You Win More Patients (and Patient Collaboration) – Decisive Health

How to Grow Your List with Case Studies – My blog

[VIDEO] Top Ways to Use Case Studies in Your Marketing | Case Study Strategy that Converts – My YouTube channel

[VIDEO] Case Study Questions You’re Scared to Ask | The Psychology Behind Case Study Questions that Convert – My YouTube channel

 

 

BRAND ADVOCATES AND REFERRAL MARKETING

Turn Employees into Brand Advocates with Case Studies – Content Marketing Institute

Introduction to Customer Marketing – CardTapp

How to Build a Profitable Referral Program in 5 Simple Steps – CardTapp

Want to Win More Referrals? Start Here – CardTapp

8 Ways Lawyers Can Create Partnerships that Keep Clients So Happy, They Come Back and Bring Their Friends – CardTapp

2 Marketing Strategies for Insurance Brokers that Want More Referrals – CardTapp

How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp

What’s an Omnichannel Customer Experience and How Can it Help You Increase Referrals? – CardTapp

How to Get Profitable Referrals that Grow Your Affiliate Marketing Program – East 5th Avenue

 

 

PARTNERSHIP AND AFFILIATE MARKETING

29 Proven and Tested Strategies for Building a Profitable Affiliate Marketing ProgramDigitalMarketer (includes 6,000+ words and interviews with multiple industry experts)

11 Very Practical Ways to Get More One-Way Affiliate Mailings Without Playing the Reciprocal Game – East 5th Avenue

How to Bullet-Proof Your Affiliate Program & Reduce Risk – East 5th Avenue

The #1 Best Way to Discover Affiliate Opportunities No One Else Sees (in 3 Steps) – East 5th Avenue

Which Affiliate Deals to Fight for and Which to Avoid (& What to Do When You Make the Wrong Choice) – East 5th Avenue

How to Earn from Affiliate Marketing Without Burning Your List’s Trust or Brand Reputation – East 5th Avenue

Your Guide to Second Tier Affiliate Revenue that Unlocks Unprecedented Growth – East 5th Avenue

How to Create a JV Policy that Systemizes Your Affiliate Program & Makes Your Job Easier – East 5th Avenue

How to Go from a Dispensable B Player, Doing Boring Admin Work, to an Indispensable Team Leader, Landing Affiliate Deals with People You Previously Only Saw on Oprah – East 5th Avenue

Why Should Affiliates Prioritize Your Offer Over Others? 7 Ways to Become a Priority – East 5th Avenue

From Affiliate Outreach to Successful Launch: The Process Behind Our 7 Figure Launches – East 5th Avenue

6 Certain Ways to Lose the Profitable Affiliate Relationships You’ve Worked So Hard to Build – East 5th Avenue

How to Overcome 9 Common Objections that Keep Affiliates from Saying Yes – East 5th Avenue

How to Get Profitable Referrals that Grow Your Affiliate Marketing Program – East 5th Avenue

 

 

SOCIAL MEDIA MARKETING

[CASE STUDY] How Ormat Positioned Itself as the Industry Leader and Gained Investor Trust with Professional Videos – BlackBoard Studios (Please contact me to read it)

The Truth About Social Selling that Nobody Wants You to Read – Pipedrive

How to Create a LinkedIn Profile that Gets You Clients – CardTapp

How to Increase App Downloads with Instagram – CardTapp

How to Create Blockbuster YouTube Channel Success in Any Niche – No Matter How “Boring” – MarketingProfs

11 Big Brand Video Strategies to Steal on Your Way to YouTube Stardom – Tubular Insights (Formerly ReelSEO)

 

 

Urgent Care Marketing: Leverage Social Media to Grow Your Clinic – Decisive Health

Great Retail Instagram Account Examples All Small Retailers Should Follow to Increase Sales – Retail & eCommerce Trade Show

10 Instagram Accounts All E-Commerce Sellers Can Learn From – Retail & eCommerce Trade Show

How to Write a Great LinkedIn Profile that Maximizes LinkedIn Lead Generation – My blog

How to Increase LinkedIn Lead Generation with Your LinkedIn Job Description Sections – My blog

[VIDEO] How to Get 500 LinkedIn Connections that Convert | How to Grow Your LinkedIn Network from Zero – My YouTube channel

 

 

CONVERSION RATE OPTIMIZATION

[EBOOK] Hate Writing Headlines? 141 Free, Proven Steal-Worthy Formulas to Easily Transform You into Industry Superstar (Even if You’re Not Creative) – NativeAds

[CASE STUDY] Nonprofit Rewrites Website, Increases Donations by 100%+ – A case study of my freelance writing services

What Your Generic Button Copy Says About You (and How to Fix It) – Smart Insights

Are You Getting Embarrassing Click Through Rates? 5 Strategies to Make You a Headline Superstar – Native Ads

People Who Hate Writing Headlines Can’t Stop Using These Free, Easy Tools (That Actually Drive Results) – Native Ads

Beyond Vanity: Are You Measuring the Wrong User Engagement Metrics? – Native Ads

How To Decrease Bounce Rate & Increase Profits – Imonomy

FOMO & Exclusivity: 4 Monumental CTA Strategies for Your Audience – Native Ads

What to Include in Your App so Fans Keep Tapping Their Way to a Purchase – CardTapp

 

 

LEAD GENERATION

How to Generate Hot Leads with Webinars – Pipedrive

How to Create a Webinar that Truly Converts – Native Ads

How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp

What Home Sellers Look for in a Mobile App – CardTapp

What Home Buyers Look for in a Real Estate App – CardTapp

What to Include in Your Mobile App So You Get More Client – CardTapp

How to Generate Leads at Every Touch Point – CardTapp

How to Make Your Urgent Care Website Stand Out from the Crowd – Decisive Health

How to Decrease Your Sales Cycle and Convert Customers Faster – My blog

How to Write a Great LinkedIn Profile that Maximizes LinkedIn Lead Generation – My blog

How to Increase LinkedIn Lead Generation with Your LinkedIn Job Description Sections – My blog

 

 

ADVERTISING STRATEGIES

[CASE STUDY] The Toughest Sport on Dirt Uses Data-Driven Media to Grow Ticket Sales by 18.8% – AdTech for TV company

[WHITE PAPER] Lockscreen Advertising vs. TV Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company

[WHITE PAPER] Lockscreen Advertising vs. Social Media Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company

[WHITE PAPER] Lockscreen Advertising vs. Display Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company

[WHITE PAPER] Lockscreen Advertising vs. Online Video Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company

[WHITE PAPER] The State of Programmatic Advertising, and the Noise-Free, Fraud-Free Opportunity Emerging with Programmatic Lockscreen Advertising – AdTech Company

Native Advertising vs. Content Marketing: What’s the Difference? – Native Ads

Ignore These Crucial Native Advertising Tips and Lose Money – Native Ads

Revolution: Publishers Win with New Header Bidding Technology – NativeAds

[VIDEO SCRIPT] Come and Set Up Your Ad Tags – RevenueHits (I wrote the voiceover video script)

Publisher Tips For Mobile Monetization in 2017 – Imonomy

Top 2017 Ad Blocking Solutions and Trends – Imonomy

WiFi Advertising Scores the Winning Touchdown for Stadiums – Yadwire

Same Demographics, Different Needs: Go Beyond Obvious Data Points to Increase Qualified Impressions – AdTech for TV company

Online Advertising 101: A Newbie’s Dictionary – RevenueHits

How to Overcome Banner Blindness and Increase Ad Revenue – RevenueHits

The Eye Movement Pattern that Increases Your Ad Clicks Fast – RevenueHits

Image Tips for a Successful Banner Ad – RevenueHits

Online Advertising 101: What Do I Pay For? – RevenueHits

Why We Love the Pay for Performance Model (and Why You Will too) – RevenueHits

How 3 Insurance Companies Differentiate Their Ads & Generate Higher ROI by Knowing Who to Bid On – PredictiveBid

7 Key Ingredients Missing from Google’s Bidding Tools for Companies Who Want a Significant ROI Increase – PredictiveBid

 

 

MARKETING AND SALES COLLABORATION

How to Enlist the Marketing Team in Your Sales Efforts – Pipedrive

 

 

How to Get Sales to Appreciate Marketing Leads and Efforts (According to 6,200+ Industry Pros) – My blog

The Truth About Social Selling that Nobody Wants You to Read – Pipedrive

 

 

MARKETING TRENDS, STRATEGY ANALYSIS OF COMPANIES AND GUIDANCE FOR INDUSTRIES

The Most Effective B2B Marketing Strategies 2019 (According to 771 B2B Content Marketers) – My blog

The Most Effective Content Marketing Strategies (According to 1,521 Marketers) – My blog

[WHITE PAPER] The State of Programmatic Advertising, and the Noise-Free, Fraud-Free Opportunity Emerging with Programmatic Lockscreen Advertising – AdTech Company

Gen Z: Who Are They and How to Sell to Them – CardTapp

Marketing to Generation Y: Earn Their Love & Loyalty – Native Ads

Top Online News Publishers: Best Practices – Imonomy

Top 2017 Ad Blocking Solutions and Trends – Imonomy

What The Top Online Fashion Publishers Get Right – Imonomy

 

 

Retailers, Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers – Yadwire

Drive Results in Transportation Marketing with Free WiFi – Yadwire

Sleep Tight: Free WiFi Brings Better Reviews and Revenue to Hotels and Campgrounds – Yadwire

How to Grow Convention Center Profits with Free WiFi – Yadwire

Want Engaged Students Who Make a Difference? Give Them WiFi – Yadwire

How to Develop Connected, Profitable Smart Cities with WiFi – Yadwire

The Healthcare Industry Prescribes Free WiFi for Increasing ROI and Saving More Lives – Yadwire

How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp

What Home Sellers Look for in a Mobile App – CardTapp

What Home Buyers Look for in a Real Estate App – CardTapp

Why Brand Recognition Matters to Your Real Estate Brokerage – Realty Back Office

How 3 Insurance Companies Differentiate Their Ads & Generate Higher ROI by Knowing Who to Bid On – PredictiveBid

 
 

MARKETER LIFE

How Marketers Can Save Time and Increase ROI – Zoomd (Published on Business of Apps)

How to Go from a Dispensable B Player, Doing Boring Admin Work, to an Indispensable Team Leader, Landing Affiliate Deals with People You Previously Only Saw on Oprah – East 5th Avenue

How to Find Time for Marketing When You’re Busy, So You’ll Stay Busy – CardTapp

7 Funny Resources that Give Content Marketers 113+ Reasons to Laugh All Week Long – My blog

 

 

[VIDEO] 13 Marketing Jobs Looking for You Right now | Open Marketing Positions – My LinkedIn profile

[VIDEO] 71 Marketing Jobs Looking for You Right Now | Open Marketing Positions – My YouTube channel

[VIDEO] Thank You for 8 Years in Business – My LinkedIn profile

 

 

Select Marketing Case Studies

Due to agreements with clients, some of my work as a freelance marketing writer can only be shared in private. Feel free to contact me to read some of it.

 

How WalkMe Increased Highly Targeted PPC Lead Generation by 35% – AdTech Company

How Alien Outfitters Drove 264% ROI and Quadrupled Sales with a Simple Switch from Discount to Gift Marketing – GiftWizard (Now Rise.AI)

How Web.com Gained CPA Target Control and Increased Conversions by 40% – AdTech Company

How This Company Drives In-Store Traffic with Location Intelligence Targeting – Another AdTech Company

How Ormat Positioned Itself as the Industry Leader and Gained Investor Trust with Professional Videos – BlackBoard Studios

 

 

 

Select Video Scripts for Audiences of Marketers and Advertisers

The following are videos from the YouTube channel I created to promote my work as a freelance marketing writer. The channel is still small, and videos get viewed much more on LinkedIn, which is my number one social media platform.

 

Story Marketing – The Way We’re Wired to Learn

Case Study Marketing Tips: Case Studies that Sell

What’s the Process of Creating a Case Study?

What Does a Case Study Include?

Diversity Advertising Campaign Examples You Can Copy: Advertising that Makes a Difference

B2B Content Marketing: What Works

How to Do B2B Lead Generation: Email Marketing Tips and Strategies

How to Grow Your List with Case Studies

How to Decrease Your Sales Cycle and Convert Customers Faster

How to Get Sales to Appreciate Marketing Leads and Efforts

Creating Your Buyer Persona from Scratch: Simple Tips

How to Create a Killer LinkedIn Profile: Avoid this Common Mistake

Inside the Mind of Your Customer: B2B Customer vs. B2C Customer

Use LinkedIn Job Description Section to Stand Out

Get Brilliant Case Study Quotes that Actually Convert Prospects and Sell Your Product for You

How to Get 500 LinkedIn Connections that Convert | How to Grow Your LinkedIn Network from Zero

Marketing Psychology Secrets: The Brain Cell that LOVES Jennifer Aniston

13 Marketing Jobs Looking for You Right Now | Open Marketing Positions

Thank You for 8 Years in Business

Top Ways to Use Case Studies in Your Marketing | Case Study Strategy that Converts

How to Include Diversity in Advertising & Marketing 2020 | B2B Cause Marketing Example

Emotional vs Rational Decision Making in the B2B Purchase Process | How to Use Emotions in Marketing

71 Marketing Jobs Looking for You Right Now | Open Marketing Positions

Case Study Questions You’re Scared to Ask | The Psychology Behind Case Study Questions that Convert

 

 

Select Marketing Copywriting, White Papers and eBook Samples

Due to agreements with clients, some of my work as a freelance marketing writer can only be shared in private. Feel free to contact me to read some of it.

 

Some of my projects have included:

 

  • Case studies for MarTech and AdTech companies, including interviewing their customers (one included an interview with the marketing team at WalkMe)
  • White papers and ebooks for AdTech companies (including copywriting guides)
  • Website copy for marketing agencies
  • Website copy for AdTech companies
  • Ad copy for an AdTech company

 

The truth is, I already gave up. After trying to work with 4 copywriters who didn’t keep their promise or provide high quality work, I left a long list of new site pages for “one day”. But there was something in Ayelet’s email that got me to give her a chance. It was clear she understands marketing and understands my needs.

In the short time we’ve worked together, she’s translated my ideas into quality marketing materials, which decreased abandonment rates and and raised the rank of the keyword I most wanted to promote – from the bottom of the second page to the top 4 results of page 1 in Google searches.

– Dudu Buzaglo, founder and CEO, Dotweb

 

 

Enjoy a Holistic Approach to the Complex Business Aspects Marketers Navigate to Succeed in Their Roles. Check Out These Complimentary Writing Portfolios:

As you know, marketing impacts many areas of the organization, and it often compliments or collaborates with other departments. My expertise as a freelance marketing writer is shaped in part by serving additional business audiences.

This, in turns, provides further insight into what your audience members must navigate to succeed in their roles.

Here are a few select portfolios of my work that might be relevant for you:

 

 

You can find portfolios in my other industries here.

 

Ayelet completely blew me away with the level of research she does and excellent writing quality, all without much supervision.  As a seasoned professional in Customer Success, even I learned a few things from her articles!  I look forward to working with her more as our company grows.

– Will Cheung, founder and CEO, ContextSmith

 

Set Your Strategy for Success with a Freelance Marketing Writer that Specializes in Serving Your Audience

Your target audience is my target audience. It’s the number one audience I’ve written for since 2012. But I never assume I know everything. Instead, when we start working together, I seek to learn about your specific audience members’ needs, challenges and aspirations.

By asking you questions, reading materials you send me and doing my own research, I’m able to write more accurate content, that actually helps your readers succeed.

Need a writer that understands your industry and takes time to study your specific situation? Email me at [email protected], and I’ll help you reach your content goals.