In retail and ecommerce, everybody talks about…
=> The need to deliver omnichannel experiences across a constantly increasing number of platforms
=> And provide the highest quality service from the top of the funnel down to the last mile
=> While keeping everybody delighted and secure.
But meanwhile, the number of technological options to navigate acquisition, retention, digitization and security grow at an even faster pace.
As a freelance retail and ecommerce writer since 2012, I help tech companies stand out from the crowd and become retailers’ priority with more specificity and trust than claiming “we’re number one.”
Make Your Tech the No-Doubt Answer to Brands’ Acquisition, Retention, Digitization or Security Needs
Whether you’re looking for ecommerce content writing services or copywriting services, the foundation for success is the same.
=> Our work together begins with digging into who your target audience is and what their needs are. I interview you, read materials you send me and do my own research.
=> Even though I’ve likely written for your type of audience countless times (I’ve been a freelance ecommerce writer since 2012), I want to hear about this audience’s challenges and aspirations in the context of your technology and business goals.
These early discoveries help…
=> Tailor topics and the entire way content is written to your specific situation.
=> Generate articles, case studies, white papers and web copy that helps prospects know that you get them.
=> Emphasize urgency in a non-salesy way, while positioning your technology as the most desired, most trusted solution.
Some of the Topics I’ve Covered as a Freelance Retail and eCommerce Writer and Copywriter
Scroll down to read relevant ecommerce content writing examples.
=> Increasing lifetime value, retention and consumer loyalty
=> Marketing and sales
=> Successful store and ecommerce operations
=> Environmental, social and corporate governance (ESG) in retail & ecommerce
=> B2C topics, including body empowerment, lifestyle and health
And there’s more.
An Experienced Freelance Ecommerce Writer with a Well Rounded Business Writing Background Across Complimentary Industries (Since 2012)
My ecommerce content writing and copywriting services provide the extra layer of depth as they’re combined with my expertise in complementary industries. Among others, I’ve written a ton about…
=> Customer service and success
=> GreenTech
(Click the links above to read relevant writing samples)
The Content Types You Can Get
Lots of people position themselves as a freelance ecommerce blog writer, an ecommerce content writer, or generally say they offer ecommerce copywriting services. But what does it actually mean?
To save you time, here’s a quick overview of the main services I offer:
=> Articles (Get a quarterly subscription to save up to 20% of your budget)
=> Case studies
=> Website copy
=> Lead magnets
=> Brochures
=> Videos
=> Emails
That said, if you need something else, feel free to contact me. Chances are, I’ve done it between 2012 and now.
B2B Retail and Ecommerce Content Writing and Copywriting Examples
“I was lucky to work with Ayelet. Ayelet is a serious and very ‘hands on’ writer.
“The best part I liked about working with her was discussing the topics to write about. She is always open minded and helpful. The output is by far the best I could get. I work with a lot of freelancers, and could never get this high level of writing quality until now. It’s obvious I’ll keep working with her on my future projects, and suggest that anyone tries her skills.”– Ariel Zeitune, Business Development Manager, RevenueHits
Let’s start with my portfolio as a freelance B2B ecommerce blog writer, then move on to ecommerce copywriting services.
Helping Retail & Ecommerce Brands Increase Lifetime Value and Consumer Loyalty, While Reducing Refunds
(The articles for Rise were ghostwritten and shared with permission)
How to Build a Wildly Lucrative Shopify Gift Card Program – Rise.ai
Your Essential Rewards Program Guide: 9 Business Metrics, 12 Strategies, 29 Examples – Rise.ai
Studies Reveal: The Cost of Holiday Refunds & How to Dramatically Reduce it – Rise.ai
Loyalty Metrics: How to Easily Increase Your Average Order Value – Rise.ai
More Marketing and Sales Articles
Great Retail Instagram Account Examples All Small Retailers Should Follow to Increase Sales – Retail & eCommerce Trade Show* [Please email me to read the articles I wrote for this trade show’s blog]
10 Instagram Accounts All E-Commerce Sellers Can Learn From – Retail & eCommerce Trade Show
10 Creative Fashion & Accessory Retailers to Follow on Instagram (If You Want to Up YOUR Game) – Retail & eCommerce Trade Show
10 Great Gift Stores on Instagram to Gain Inspiration From – Retail & eCommerce Trade Show
The #1 Way to Increase Inventory Sell-Thru for Independent Retailers Who Want to Stay Profitable Long Term – Retail & eCommerce Trade Show
5 Ways to Add Season Merchandise to Increase Holiday Sales – Retail & eCommerce Trade Show
How Small Boutiques Can Incorporate Private Label Products into Their Merchandise Mix – Retail & eCommerce Trade Show
5 Strategic Tips to Increase Souvenir Store Sales – Retail & eCommerce Trade Show
Referrals 101: How to Create a Customer Referral program – Rise.ai
Retailers, Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers – Yadwire
WiFi Advertising Scores the Winning Touchdown for Stadiums – Yadwire
How to Grow Convention Center Profits by Providing Free WiFi – Yadwire
Sleep Tight: Free WiFi Brings Better Reviews and Revenue to Hotels and Campgrounds – Yadwire
30 Easiest Ways to Make Money from a Website – MonetizePros
Publisher Tips for Mobile Monetization – Imonomy
What Top Online Fashion Publishers Get Right – Imonomy
Top Online News Publishers: Best Practices – Imonomy
How Images Influence User Behavior on Websites – Imonomy
How These Images Increase Publishers’ User Retention – Imonomy
How Images Impact People in Real Life – Imonomy
* Please email me at [email protected] to read the trade show’s blog posts.
Successful Store & Ecommerce Operations
How to Set Up WooCommerce Quantity-Based Shipping – Shippo
How to Send a Prepaid Return Shipping Label via USPS – Shippo
How Long Does International Shipping Take? – Shippo
Do USPS Scan-Based Return Shipping Labels Expire? – Shippo
Top WooCommerce Shipping Methods for eCommerce Businesses – Shippo
The Beginner’s Guide to Volusion – MonetizePros
3 Warning Signs that You’re About to Lose Customers in the New Omnichannel World – Jacada*
What Customers Need to Know When they Channel-Hop (Less than 50% of Companies Know This) – Jacada
* Jacada has been winning awards and supporting global brands like Wells Fargo, Citibank, AIG, T-Mobile and Priceline for a quarter of a century.
* I’ve written a lot more about omnichannel. Please check out my “business and customer service” page for the rest of my omnichannel writing samples.
Environmental, Social and Corporate Governance (ESG) in Retail & Ecommerce
3 Very Simple Ways You Can Fight Hunger in Hunger Action Month – Elara Brands*
Join (DISTRIBUTOR NAME) and Elara in Feeding America During Hunger Action Month – Elara Brands
How YOU Can Help 13 Million Hungry Children (It’s Easier than You Think) – Elara Brands
Hunger: A Fight Our Veterans Didn’t Sign Up For – Elara Brands
* This was an editing project, with multiple publication purposes. Please email me to read these articles. For each case of gloves, bags and aprons restaurants buy from Elara Brands, a meal is donated to a person struggling with hunger through Elara’s partnership with Feeding America. The partnership continues throughout the year, well beyond Hunger Action Month, which takes place in September.
B2B Retail & Ecommerce Web Copy and Brochures
* This was a brochure for Watergen, a technology company that creates water from the air for governments, remote communities, oil rigs and first respondents in 4 continents.
Home Page: Turnkey Commercial Culinary Solutions for Companies that Want Profitable Kitchens*
About: Get a Commercial Kitchen that Doesn’t Only Look Good, But Also Sets the Stage for Business Prosperity
Services: Holistic Culinary Solutions that Help Your Hotel Provide an Unprecedented Customer Experience
Services: Budget-Friendly Culinary Solutions for Catering Companies, that Help You Differentiate Yourself from Competitors
Services: Culinary Solutions that Help Factories and Startups Attract Top Talent and Optimize Their Work Time
* These pages were written for a global leader in the commercial kitchen industry. Please email me to read them.
Case Study: Quadruple Sales with Customer Retention
B2C Retail and Ecommerce Content Writing and Copywriting Examples
While I’ve specialized as a B2B ecommerce content writer, I also have experience as a B2C ecommerce content writer. If that’s the type you need, feel free to reach out.
Here, too, let’s start with my portfolio as an ecommerce blog writer, then transition to some of the ecommerce copywriting services I’ve provided.
B2C Retail & Ecommerce Blog Posts and Magazine Articles
6 Gifts that Will Help You Love Your Body More – FindSimilar
Gifts for Girls Who are More than Princesses – FindSimilar
Breast Cancer Awareness Month: Choose Brands that Work Toward a Cure – FindSimilar
8 Gifts for Grandparents Who Like to Live Large (#8 is Really Wild) – FindSimilar
Gifts for Athletes Who Devour Sea, Land and Sky – FindSimilar
How to Turn Your Home into an Amusement Park – FindSimilar
7 Essentials for the Perfect Staycation – FindSimilar
6 Gifts to Warm Up a New Home – FindSimilar
Gifts for Someone Who’s Moving to a New Place – FindSimilar
Help the Entrepreneurs in Your Life Launch a Successful Business with these Powerful Gifts – FindSimilar
What to Give Kids Who Want to Open their First Lemonade Stand – FindSimilar
6 Gifts that Set College Students to Success – FindSimilar
Jumpstart the New Year with Jumpsuits for Every Occasion – FindSimilar
7 Items to Help You Indulge in the Power of Winter – FindSimilar
Brighten Up Summer with these Fun Gifts – FindSimilar
How to Give Someone the Star Experience – FindSimilar
7 Simple Steps for Choosing a Gift when You Don’t Know How to Choose a Gift – FindSimilar
What to Give Someone Who’s Recovering from an Accident – FindSimilar
If Sitting is the New Smoking, Which Office Desk Should You Get to Stay Healthy? – An ecommerce website**
3 Beyond Easy Steps to Improve Your Mind, Body and Soul without Worrying About it Too Much – An ecommerce website
5 Ways to Add Joy to Your Life in 5 Minutes – An ecommerce website
4 Essentials to Ensure Your New Puppy is Happy and Safe at Your Home – An ecommerce website**
6 Instagram Accounts that Will Make You Want to Eat Chocolate All Day, Every Day – An ecommerce website
Which Flower Bouquet Should I Buy? – Ron Florist
How to Plan the Perfect Rehearsal Dinner that Gets Guests Excited About Your Wedding – For a lifestyle magazine**
The Perfect Wedding Menu for Every Season – For a lifestyle magazine
Your Guide to Spring Cleaning that Sparks Joy – For a lifestyle magazine
* FindSimilar is currently experience technical challenges. To read these posts in much better format, please click here and look for the above-mentioned headlines.
** Please email me to read the ecommerce blog posts lifestyle magazine articles.
B2C Retail & Ecommerce Web Copy
Retail Product Page – WiseSec (Co-written)
Shopping Search Engine’s About Copy on Facebook – SeeSimilar
eCcommerce Search Engine’s Careers Page – FindSimilar (Wrote the preface)
eCommerce Search Engine’s FAQs – FindSimilar
Fresh Flowers Weaved with Love, Directly from Farmer to Consumer (about page) – Ron Florist*
Meet the Family Behind Ron Florist (team bios) – Ron Florist
Greenhouse for Roses and Plant Nurturing and Rehabilitation with Advanced, Eco-Friendly Technologies – Ron Florist
Flower Shops that Weave a Feeling of Home and Love – Ron Florist
A Flower Shop that Offers Fresh Flowers Directly from the Farmer – Ron Florist
* The pages for Ron Florist were written in Hebrew. To read the last two ones, click here and here. Please scroll down to read the copy below the flower photos. If you’re looking for a freelance retail and ecommerce writer in Hebrew, check out additional writing samples in Hebrew here. They’re from other industries, but in Hebrew 🙂
B2C Retail & Ecommerce Facebook Ads
Suitcases to Stand Out in the Crowd – SeeSimilar
Dress Like a Movie Star – SeeSimilar
Keep the Memories Alive – SeeSimilar
* More Facebook ad sample coming up: I wrote a bunch of Facebook ads for an eCommerce site’s products. Stay tuned to this site or contact me at [email protected] for more information.
New: Ecommerce Writer for Family-Focused Technologies and Brands
Ever since I became a single mom by choice in April 2022 (to a curious, friendly, funny boy named Ofek), I realized just how much stuff little ones need – or get simply because they’re the much anticipated first child and grandchild 🙂
If you need a writer who’s right in the midst of your target audience’s experience – or your customers’ audience’s experience – but also has the writing chops and industry knowledge, feel free to reach out.
I’d be happy to help whether you need ecommerce copywriting services or content writing services, in B2B or B2C.
Become Your Prospects’ Priority and Go-To Solution
Need a freelance retail and ecommerce writer that understands your industry and takes time to study your specific situation, so that your content is actually tailored to your prospects’ needs?
Email me at [email protected], and I’ll help you reach your content goals.