Ayelet Weisz

  Got your budget cut and you're not sure how you're supposed to meet your marketing goals now? I've got a few research-backed ideas for you. Plus a discount. Prefer to watch instead of read? Here you go:    

  Over the past 7 years, I have reviewed over 10,000 LinkedIn profiles, and I have seen so many mistakes that people make with their job descriptions that make it harder on prospective customers and recruiters to take the action

    I have a background as a freelance writer in both B2B and B2C, but I specialize in B2B. So one time I talked to a prospective client in the B2C space, and he was like, if you specialize

  LinkedIn profile tutorials always start with what seems like the obvious thing, and that is that you need to have an enticing title and a professional photo, so people will actually click through to your profile. That is incredibly

    Content marketing that drives business results is the kind that's tailored to a specific audience's needs. So today, we are talking about buyer personas and getting to know our #1 ideal customer better. Specifically, let's highlight a few

Approximately 7 out of 10 marketing professionals prioritize converting leads into customers and 7 out of 10 marketers also believe in their own marketing strategies, according to a 2018 study by HubSpot, but guess what? Despite all this, salespeople say

Does this sound familiar? You want to reach a particular sector of prospective customers – maybe even break into a new industry for your company – but no matter what you do, your prospects don't convert as much as you'd

If you've been working on growing your email list, you know you're doing the smart thing - building an asset you actually own - but you also know it's not always easy. To make it easier, let's talk about multiple

  It's kind of a magical moment when someone types their email address – their correct email address – into that beautiful form, clicks the subscribe button… and even confirms. This is an act of trust. There isn't a marketer