B2B Customer Stories that Prospects Emotionally Relate to – with Brilliant Quotes that Convert
Case studies convince prospects because they feature interviews with your customers, who describe how your solution helped them overcome the challenges your prospects are still facing.
They consistently rank in the top 3-5 most effective marketing strategies in industry studies.
Of course, it’s way more efficient to have a happy customer sing your praises than to do so yourself.
But case studies convert especially well when you get strategic quotes that drive emotional connection and trust.
As your freelance case study writer, that’s what I help you achieve.
“Ayelet has been helping SHARE by penning beautiful success stories about our scholarship program. When we told her about Joanitha, our first SHARE Scholar, she was so moved that she did further research on Joanitha, and was able to put together a perfect, moving summary of Joanitha’s experiences as a girl in Tanzania, and as SHARE’s first scholar. Ayelet’s work is fantastic, and I highly recommend that anyone reach out to her if they are in need of a success story.”
– Shannon McNamara, founder of SHARE in Africa and winner of a United Nations Youth Achievement Recognition Award
Emotions are an Integral Part of the B2B Buyer Journey
Many B2B buyers don’t speak out about a product they want to buy, discovered a Google, CEB and Motista survey.
It’s understandable, because the stakes are very high.
A B2B purchase can require major budget and time resources.
Buyers are concerned about how it will personally impact them in the organization, according to the survey.
Aligning with brain studies that indicate we evaluate brands with emotions first (as reported by Psychology Today), buyers’ ability to trust you on an emotional level is critical for conversion.
“An exceptional writer, Ayelet has a deep appreciation for being innovative while being authentic to the subject matter. She is enthusiastic, committed to deadlines and shows the type of initiative which is rare.
I enjoyed working with her and hope to do so again soon.”
– Farah Mohamed, CEO of Malala Fund (founded by Nobel Peace Prize winner Malala Yousafzai), founder of G(irls)20 Summit (partners with Google and the United Nations foundation GirlUp), and one of BBC’s Top 100 Women
Strategic Questions Get You Brilliant Quotes
To get quotes that move (emotionally and into action), I interview both your team and the featured customer.
As an experienced freelance case study writer, I aim to understand…
=> Your relationship
=> Their aspirations, challenges, wins (thanks to your product) – and what these wins mean to them
=> The key business aspects and sales objections this story can serve
… in order to ask strategic questions and get quotes that matter.
Overcome Sales Objections Without Being Salesy
The result is a hero or heroine story that…
=> Reflects your prospects’ journey now and down the line
=> Addresses their fears in a non-salesy way
=> Shows them what’s possible for them, too
31 Ways to Use a Single Case Study
Make the most of your work with your freelance case study writer – as well as the enthusiasm and time investment of your featured customer – by repurposing your case study across your marketing and sales collateral, including…
- Your home page
- A dedicated case study section
- Landing pages
- Web pages
- Blog posts
- Poscasts
- Videos
- Webinars
- Ebooks
- White papers
- Newsletter
- Social media marketing
- Pitches to trade publications and top blogs
- Press releases
- Interviews with the media
- Commercials
- Conferences and presentations
- Award applications
- Grant applications
- Venture capital proposals
- Direct marketing
- Sales calls
Plus, insights from your case studies can be used internally to propel growth. For example:
- Find out how customers *really* use your product
- Improve or integrate product features that were left behind
- Create a more strategic content plan
- Recruit top talent by showing you make a difference
- Engage current employees by showing them they make a difference
- Train employees and volunteers to understand your customers more deeply
- Prove the value of your work to stakeholders
- Increase the budget your get from stakeholders
- Recruiting top talent by showing you make a difference
… and so much more.
Select Samples from My Portfolio as a Freelance Case Study Writer
Ready for Case Studies that are Customized to Your Audience’s Needs and Your Company’s Growth Goals?
Contact me at [email protected] . I’ll help your customer heroines and heroes shine – and help you gain prospects’ trust.