Hi there,
Thanks so much for considering participation in my expert Case Study ROI Roundup!
To help you brainstorm case study marketing success stories, I created this list of ways to get the most mileage out of your case studies. Feel free to illustrate one of them or add your own when you send your contribution.
21 Ways to Get More Mileage from Your Case Studies
- Web pages
- Landing pages
- Blog posts
- Poscasts and webinars
- Email marketing
- Lead generation material (like a case study ebook, or a white paper inspired by customer journeys)
- Social media marketing
- Pitches to trade publications and top blogs
- Press releases
- Interviews with the media
- Commercials
- Conferences and presentations
- Award applications
- Grant applications
- Venture capital proposals
- Direct marketing
- Sales calls
- Recruiting top talent and millenials by showing you make a difference
- Employee and volunteer training
- Engaging employees by showing them they make a difference
- Learning from the customer challenges you discover in case studies, to improve how you serve the rest of your customers
What to Include in Your Contribution
Please include:
- The challenge you faced
- How case studies helped you overcome it (get more PR or sales, engage employees, motivate an existing customer who thought s/he didn’t stand a chance, or any other way that worked for you)
Deadline: December 18, 2015
Please email me your text/video contribution at [email protected], or let me know if you prefer to do it over the phone.
Feel free to let me know if you have any questions.
Big thanks again for your willingness to participate. You rock!
Have a day of happy dances,
Ayelet