If you’re a marketer who markets to marketers, you’re one of the brave ones.
There’s a very good chance your audience members understand the industry, practice popular strategies, and see right through anyone who tries to pull a trick.
These audience members need more from your marketing efforts.
They’re looking for an authentic voice of someone who actually cares about seeing them succeed.
I know, because I’m a marketer who markets to marketers too.
A Freelance Marketing Writer Who’s Written for Audiences of Marketers Across the World Since 2012
It’s time for content your prospects can respect, from someone who lives and breathes the market, someone whose eyes light up when you mention case studies or LinkedIn, and who’s committed to helping you drive results.
Since 2012, I’ve written for MarTech and AdTech companies, as well as marketing agencies who asked to communicate their value, plus have generated revenue in my own business, which markets to marketers and which I built from scratch.
As Seen on Globally Leading Marketing Sites
As a freelance marketing writer, I have been trusted to write for some of the largest audiences of marketers online, including on Content Marketing Institute, MarketingProfs, Unbounce and DigitalMarketer.
Quick Win-Win Case Study: Guest Posting on Unbounce as a Freelance Marketing Writer Generated Results for Both of Us
I wrote a 3,000+ word article for Unbounce about case studies that convert. Unbounce is a leading landing page platform. It has generated over 650 million conversions, and its blog is one of the most popular and respected ones in the industry.
This is what happened:
- 2,400+ social shares (last time I checked).
- A year and a half after publication, the editor told me it was still delivering higher than average traffic and a higher than average number of comments.
- It got republished with permission by Search Engine Journal (900K+ monthly visitors).
- It drove a significant percentage of my revenue the year it got published, and some of the revenue the following 3 years, without being salesy.
Here’s what Amanda Durepos, then-editor at Unbounce, wrote in her recommendation on my LinkedIn profile:
Some of the Topics I’ve Covered as a Freelance Marketing Writer
- Content Marketing
- Diversity Marketing
- Marketing Psychology and Human to Human Marketing
- Buyer Personas
- Case Study Marketing
- Brand Advocates and Referral Marketing
- Partnership and Affiliate Marketing
- Social Media Marketing
- Conversion Rate Optimization
- Lead Generation
- Advertising Strategies
- Marketing and Sales Collaboration
- Marketing Trends, Strategy Analysis of Companies and Marketing Guidance for Industries
- Marketer Life
Read Writing Samples from My Work as a Freelance Marketing Writer
For your convenience, I’ve divided the portfolio into topics. If you’re looking for a freelance marketing writer, but can’t find what you’re looking for, feel free to contact me at [email protected]. Unfortunately, due to contracts, promises to clients, or just workload, I might not have been able to add the specific writing sample you need, but I’d be happy to send it to you if I can.
CONTENT MARKETING
The Most Effective B2B Marketing Strategies 2019 (According to 771 B2B Content Marketers) – My blog
The Most Effective Content Marketing Strategies (According to 1,521 Marketers) – My blog
Targeted Content Marketing: How to Reach Readers that Convert – Native Ads
How to Promote Your Business Like a Movie Star – CardTapp
How to Develop a Blog Editorial Calendar that Helps You Sell More – CardTapp
B2B Email Strategies: Most Effective with Least Effort – My blog
Native Advertising vs. Content Marketing: What’s the Difference? – Native Ads
Content Marketing vs. Cold Calling: A Smackdown – CardTapp
Beyond Vanity: Are You Measuring the Wrong User Engagement Metrics? – Native Ads
Content Marketing Analytics Confusion Resolved: Top Metrics Guide – Native Ads
DIVERSITY MARKETING
[VIDEO] Diversity Advertising Campaign Examples You Can Copy: Advertising that Makes a Difference – My YouTube channel
[VIDEO] How to Include Diversity in Advertising & Marketing 2020 | B2B Cause Marketing Example – My YouTube channel
How to Gain Audience Love by Changing the World with Content Marketing – My blog
7 Corporate Social Responsibility Programs You Can Copy When You’re CEO – University of the People
How Your Company Can Support Nonprofits Cost-Effectively – Nonprofit technology company
Why These Popular Cause Marketing Campaigns Work – Nonprofit technology company
How to Choose a Cause to Market – My LinkedIn profile
MARKETING PSYCHOLOGY, BUYER PERSONAS AND HUMAN TO HUMAN MARKETING
[VIDEO] Marketing Psychology Secrets: The Brain Cell that LOVES Jennifer Aniston – My Youtube channel
[EBOOK] Hate Writing Headlines? 141 Free, Proven Steal-Worthy Formulas to Easily Transform You into Industry Superstar (Even if You’re Not Creative) – NativeAds
[WHITE PAPER] How to Create a Unique Selling Proposition Your Audience Absolutely Loves and Competitors Can’t Possibly Steal – NativeAds
[WHITE PAPER] How to Skillfully Copy Customers’ Voice, so They Instinctively Feel You Can Lead Them to a Breakthrough – NativeAds
[WHITE PAPER] How to Create CTAs that Influence Audiences to Immediately Embark on Their Dream Transformation with Your Product – NativeAds
How Brands Use Psychology to Create Sales Pitch Ideas You Can’t Resist – Native Ads
Use of Psychology in Business: How to Influence Anyone to Say Yes – Native Ads
How Images Influence User Behavior On Websites – Imonomy
How These Images Increase Publishers’ User Retention – Imonomy
How Images Impact People in Real Life – Imonomy
Story Marketing – The Way We’re Wired to Learn – My YouTube channel
Marketing to Generation Y: Earn Their Love & Loyalty – Native Ads
How to Build a Wildly Lucrative Shopify Gift Card Program – Rise.AI (Ghostwritten)
How 3 Insurance Companies Differentiate Their Ads & Generate Higher ROI by Knowing Who to Bid On – PredictiveBid
Why Brand Recognition Matters to Your Real Estate Brokerage – Realty Back Office
Creating Your Buyer Persona from Scratch: Simple Tips – My blog
The Surprising Impact of Marketing Psychology on B2B vs. B2C Customers – My blog
[VIDEO] Emotional vs Rational Decision Making in the B2B Purchase Process | Use Emotions in Marketing – My YouTube channel
CASE STUDY MARKETING
A 34-Point Checklist for Creating a Case Study that Converts – Unbounce (Read the case study above to see how this article drove business results)
How to Increase Case Study ROI: 21 Experts Reveal Their Marketing Success Stories – My blog
[VIDEO] Get Brilliant Case Study Quotes that Actually Convert Prospects and Sell Your Product for You (Behind the Scenes of My Process) – My LinkedIn profile
[VIDEO] Case Study Marketing Tips: Case Studies that Sell – My YouTube channel
[VIDEO] Story Marketing – The Way We’re Wired to Learn – My YouTube channel
[VIDEO] What’s the Process of Creating a Case Study? – My YouTube channel
[VIDEO] What Does a Case Study Include? – My YouTube channel
How Patient Success Stories Help You Win More Patients (and Patient Collaboration) – Decisive Health
How to Grow Your List with Case Studies – My blog
[VIDEO] Top Ways to Use Case Studies in Your Marketing | Case Study Strategy that Converts – My YouTube channel
[VIDEO] Case Study Questions You’re Scared to Ask | The Psychology Behind Case Study Questions that Convert – My YouTube channel
BRAND ADVOCATES AND REFERRAL MARKETING
Turn Employees into Brand Advocates with Case Studies – Content Marketing Institute
Introduction to Customer Marketing – CardTapp
How to Build a Profitable Referral Program in 5 Simple Steps – CardTapp
Want to Win More Referrals? Start Here – CardTapp
2 Marketing Strategies for Insurance Brokers that Want More Referrals – CardTapp
How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp
What’s an Omnichannel Customer Experience and How Can it Help You Increase Referrals? – CardTapp
How to Get Profitable Referrals that Grow Your Affiliate Marketing Program – East 5th Avenue
PARTNERSHIP AND AFFILIATE MARKETING
29 Proven and Tested Strategies for Building a Profitable Affiliate Marketing Program – DigitalMarketer (includes 6,000+ words and interviews with multiple industry experts)
11 Very Practical Ways to Get More One-Way Affiliate Mailings Without Playing the Reciprocal Game – East 5th Avenue
How to Bullet-Proof Your Affiliate Program & Reduce Risk – East 5th Avenue
The #1 Best Way to Discover Affiliate Opportunities No One Else Sees (in 3 Steps) – East 5th Avenue
Which Affiliate Deals to Fight for and Which to Avoid (& What to Do When You Make the Wrong Choice) – East 5th Avenue
How to Earn from Affiliate Marketing Without Burning Your List’s Trust or Brand Reputation – East 5th Avenue
Your Guide to Second Tier Affiliate Revenue that Unlocks Unprecedented Growth – East 5th Avenue
How to Create a JV Policy that Systemizes Your Affiliate Program & Makes Your Job Easier – East 5th Avenue
How to Go from a Dispensable B Player, Doing Boring Admin Work, to an Indispensable Team Leader, Landing Affiliate Deals with People You Previously Only Saw on Oprah – East 5th Avenue
Why Should Affiliates Prioritize Your Offer Over Others? 7 Ways to Become a Priority – East 5th Avenue
From Affiliate Outreach to Successful Launch: The Process Behind Our 7 Figure Launches – East 5th Avenue
6 Certain Ways to Lose the Profitable Affiliate Relationships You’ve Worked So Hard to Build – East 5th Avenue
How to Overcome 9 Common Objections that Keep Affiliates from Saying Yes – East 5th Avenue
How to Get Profitable Referrals that Grow Your Affiliate Marketing Program – East 5th Avenue
SOCIAL MEDIA MARKETING
[CASE STUDY] How Ormat Positioned Itself as the Industry Leader and Gained Investor Trust with Professional Videos – BlackBoard Studios (Please contact me to read it)
The Truth About Social Selling that Nobody Wants You to Read – Pipedrive
How to Create a LinkedIn Profile that Gets You Clients – CardTapp
How to Increase App Downloads with Instagram – CardTapp
How to Create Blockbuster YouTube Channel Success in Any Niche – No Matter How “Boring” – MarketingProfs
11 Big Brand Video Strategies to Steal on Your Way to YouTube Stardom – Tubular Insights (Formerly ReelSEO)
Urgent Care Marketing: Leverage Social Media to Grow Your Clinic – Decisive Health
Great Retail Instagram Account Examples All Small Retailers Should Follow to Increase Sales – Retail & eCommerce Trade Show
10 Instagram Accounts All E-Commerce Sellers Can Learn From – Retail & eCommerce Trade Show
How to Write a Great LinkedIn Profile that Maximizes LinkedIn Lead Generation – My blog
How to Increase LinkedIn Lead Generation with Your LinkedIn Job Description Sections – My blog
[VIDEO] How to Get 500 LinkedIn Connections that Convert | How to Grow Your LinkedIn Network from Zero – My YouTube channel
CONVERSION RATE OPTIMIZATION
[EBOOK] Hate Writing Headlines? 141 Free, Proven Steal-Worthy Formulas to Easily Transform You into Industry Superstar (Even if You’re Not Creative) – NativeAds
[CASE STUDY] Nonprofit Rewrites Website, Increases Donations by 100%+ – A case study of my freelance writing services
What Your Generic Button Copy Says About You (and How to Fix It) – Smart Insights
Are You Getting Embarrassing Click Through Rates? 5 Strategies to Make You a Headline Superstar – Native Ads
People Who Hate Writing Headlines Can’t Stop Using These Free, Easy Tools (That Actually Drive Results) – Native Ads
Beyond Vanity: Are You Measuring the Wrong User Engagement Metrics? – Native Ads
How To Decrease Bounce Rate & Increase Profits – Imonomy
FOMO & Exclusivity: 4 Monumental CTA Strategies for Your Audience – Native Ads
What to Include in Your App so Fans Keep Tapping Their Way to a Purchase – CardTapp
LEAD GENERATION
How to Generate Hot Leads with Webinars – Pipedrive
How to Create a Webinar that Truly Converts – Native Ads
How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp
What Home Sellers Look for in a Mobile App – CardTapp
What Home Buyers Look for in a Real Estate App – CardTapp
What to Include in Your Mobile App So You Get More Client – CardTapp
How to Generate Leads at Every Touch Point – CardTapp
How to Make Your Urgent Care Website Stand Out from the Crowd – Decisive Health
How to Decrease Your Sales Cycle and Convert Customers Faster – My blog
How to Write a Great LinkedIn Profile that Maximizes LinkedIn Lead Generation – My blog
How to Increase LinkedIn Lead Generation with Your LinkedIn Job Description Sections – My blog
ADVERTISING STRATEGIES
[CASE STUDY] The Toughest Sport on Dirt Uses Data-Driven Media to Grow Ticket Sales by 18.8% – AdTech for TV company
[WHITE PAPER] Lockscreen Advertising vs. TV Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company
[WHITE PAPER] Lockscreen Advertising vs. Social Media Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company
[WHITE PAPER] Lockscreen Advertising vs. Display Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company
[WHITE PAPER] Lockscreen Advertising vs. Online Video Advertising: A 4 Metric Smackdown to Help You Choose the Combination that Exceeds Your KPIs – AdTech Company
[WHITE PAPER] The State of Programmatic Advertising, and the Noise-Free, Fraud-Free Opportunity Emerging with Programmatic Lockscreen Advertising – AdTech Company
Native Advertising vs. Content Marketing: What’s the Difference? – Native Ads
Ignore These Crucial Native Advertising Tips and Lose Money – Native Ads
Revolution: Publishers Win with New Header Bidding Technology – NativeAds
[VIDEO SCRIPT] Come and Set Up Your Ad Tags – RevenueHits (I wrote the voiceover video script)
Publisher Tips For Mobile Monetization in 2017 – Imonomy
Top 2017 Ad Blocking Solutions and Trends – Imonomy
WiFi Advertising Scores the Winning Touchdown for Stadiums – Yadwire
Same Demographics, Different Needs: Go Beyond Obvious Data Points to Increase Qualified Impressions – AdTech for TV company
Online Advertising 101: A Newbie’s Dictionary – RevenueHits
How to Overcome Banner Blindness and Increase Ad Revenue – RevenueHits
The Eye Movement Pattern that Increases Your Ad Clicks Fast – RevenueHits
Image Tips for a Successful Banner Ad – RevenueHits
Online Advertising 101: What Do I Pay For? – RevenueHits
Why We Love the Pay for Performance Model (and Why You Will too) – RevenueHits
How 3 Insurance Companies Differentiate Their Ads & Generate Higher ROI by Knowing Who to Bid On – PredictiveBid
7 Key Ingredients Missing from Google’s Bidding Tools for Companies Who Want a Significant ROI Increase – PredictiveBid
MARKETING AND SALES COLLABORATION
How to Enlist the Marketing Team in Your Sales Efforts – Pipedrive
How to Get Sales to Appreciate Marketing Leads and Efforts (According to 6,200+ Industry Pros) – My blog
The Truth About Social Selling that Nobody Wants You to Read – Pipedrive
MARKETING TRENDS, STRATEGY ANALYSIS OF COMPANIES AND GUIDANCE FOR INDUSTRIES
The Most Effective B2B Marketing Strategies 2019 (According to 771 B2B Content Marketers) – My blog
The Most Effective Content Marketing Strategies (According to 1,521 Marketers) – My blog
[WHITE PAPER] The State of Programmatic Advertising, and the Noise-Free, Fraud-Free Opportunity Emerging with Programmatic Lockscreen Advertising – AdTech Company
Gen Z: Who Are They and How to Sell to Them – CardTapp
Marketing to Generation Y: Earn Their Love & Loyalty – Native Ads
Top Online News Publishers: Best Practices – Imonomy
Top 2017 Ad Blocking Solutions and Trends – Imonomy
What The Top Online Fashion Publishers Get Right – Imonomy
Retailers, Use WiFi Content Injection to Get More Cash in Your Registers from Showrooming Consumers – Yadwire
Drive Results in Transportation Marketing with Free WiFi – Yadwire
Sleep Tight: Free WiFi Brings Better Reviews and Revenue to Hotels and Campgrounds – Yadwire
How to Grow Convention Center Profits with Free WiFi – Yadwire
Want Engaged Students Who Make a Difference? Give Them WiFi – Yadwire
How to Develop Connected, Profitable Smart Cities with WiFi – Yadwire
The Healthcare Industry Prescribes Free WiFi for Increasing ROI and Saving More Lives – Yadwire
How to Create a Contractor App that Generates Leads and Gets Referrals – CardTapp
What Home Sellers Look for in a Mobile App – CardTapp
What Home Buyers Look for in a Real Estate App – CardTapp
Why Brand Recognition Matters to Your Real Estate Brokerage – Realty Back Office
How 3 Insurance Companies Differentiate Their Ads & Generate Higher ROI by Knowing Who to Bid On – PredictiveBid
MARKETER LIFE
How to Go from a Dispensable B Player, Doing Boring Admin Work, to an Indispensable Team Leader, Landing Affiliate Deals with People You Previously Only Saw on Oprah – East 5th Avenue
How to Find Time for Marketing When You’re Busy, So You’ll Stay Busy – CardTapp
7 Funny Resources that Give Content Marketers 113+ Reasons to Laugh All Week Long – My blog
[VIDEO] 13 Marketing Jobs Looking for You Right now | Open Marketing Positions – My LinkedIn profile
[VIDEO] 71 Marketing Jobs Looking for You Right Now | Open Marketing Positions – My YouTube channel
[VIDEO] Thank You for 8 Years in Business – My LinkedIn profile
Select Marketing Case Studies
Due to agreements with clients, some of my work as a freelance marketing writer can only be shared in private. Feel free to contact me to read some of it.
How WalkMe Increased Highly Targeted PPC Lead Generation by 35% – AdTech Company
How Alien Outfitters Drove 264% ROI and Quadrupled Sales with a Simple Switch from Discount to Gift Marketing – GiftWizard (Now Rise.AI)
How Web.com Gained CPA Target Control and Increased Conversions by 40% – AdTech Company
How This Company Drives In-Store Traffic with Location Intelligence Targeting – Another AdTech Company
How Ormat Positioned Itself as the Industry Leader and Gained Investor Trust with Professional Videos – BlackBoard Studios
Select Video Scripts for Audiences of Marketers and Advertisers
The following are videos from the YouTube channel I created to promote my work as a freelance marketing writer. The channel is still small, and videos get viewed much more on LinkedIn, which is my number one social media platform.
Story Marketing – The Way We’re Wired to Learn
Case Study Marketing Tips: Case Studies that Sell
What’s the Process of Creating a Case Study?
What Does a Case Study Include?
Diversity Advertising Campaign Examples You Can Copy: Advertising that Makes a Difference
B2B Content Marketing: What Works
How to Do B2B Lead Generation: Email Marketing Tips and Strategies
How to Grow Your List with Case Studies
How to Decrease Your Sales Cycle and Convert Customers Faster
How to Get Sales to Appreciate Marketing Leads and Efforts
Creating Your Buyer Persona from Scratch: Simple Tips
How to Create a Killer LinkedIn Profile: Avoid this Common Mistake
Inside the Mind of Your Customer: B2B Customer vs. B2C Customer
Use LinkedIn Job Description Section to Stand Out
Get Brilliant Case Study Quotes that Actually Convert Prospects and Sell Your Product for You
How to Get 500 LinkedIn Connections that Convert | How to Grow Your LinkedIn Network from Zero
Marketing Psychology Secrets: The Brain Cell that LOVES Jennifer Aniston
13 Marketing Jobs Looking for You Right Now | Open Marketing Positions
Thank You for 8 Years in Business
Top Ways to Use Case Studies in Your Marketing | Case Study Strategy that Converts
How to Include Diversity in Advertising & Marketing 2020 | B2B Cause Marketing Example
Emotional vs Rational Decision Making in the B2B Purchase Process | How to Use Emotions in Marketing
71 Marketing Jobs Looking for You Right Now | Open Marketing Positions
Case Study Questions You’re Scared to Ask | The Psychology Behind Case Study Questions that Convert
Select Marketing Copywriting, White Papers and eBook Samples
Due to agreements with clients, some of my work as a freelance marketing writer can only be shared in private. Feel free to contact me to read some of it.
Some of my projects have included:
- Case studies for MarTech and AdTech companies, including interviewing their customers (one included an interview with the marketing team at WalkMe)
- White papers and ebooks for AdTech companies (including copywriting guides)
- Website copy for marketing agencies
- Website copy for AdTech companies
- Ad copy for an AdTech company
The truth is, I already gave up. After trying to work with 4 copywriters who didn’t keep their promise or provide high quality work, I left a long list of new site pages for “one day”. But there was something in Ayelet’s email that got me to give her a chance. It was clear she understands marketing and understands my needs.
In the short time we’ve worked together, she’s translated my ideas into quality marketing materials, which decreased abandonment rates and and raised the rank of the keyword I most wanted to promote – from the bottom of the second page to the top 4 results of page 1 in Google searches.
– Dudu Buzaglo, founder and CEO, Dotweb
Enjoy a Holistic Approach to the Complex Business Aspects Marketers Navigate to Succeed in Their Roles. Check Out These Complimentary Writing Portfolios:
As you know, marketing impacts many areas of the organization, and it often compliments or collaborates with other departments. My expertise as a freelance marketing writer is shaped in part by serving additional business audiences.
This, in turns, provides further insight into what your audience members must navigate to succeed in their roles.
Here are a few select portfolios of my work that might be relevant for you:
- Customer success
- Customer service
- Sales
- Employee experience (currently under development)
- Diversity and Inclusion (currently under development)
You can find portfolios in my other industries here.
Ayelet completely blew me away with the level of research she does and excellent writing quality, all without much supervision. As a seasoned professional in Customer Success, even I learned a few things from her articles! I look forward to working with her more as our company grows.
– Will Cheung, founder and CEO, ContextSmith
Set Your Strategy for Success with a Freelance Marketing Writer that Specializes in Serving Your Audience
Your target audience is my target audience. It’s the number one audience I’ve written for since 2012. But I never assume I know everything. Instead, when we start working together, I seek to learn about your specific audience members’ needs, challenges and aspirations.
By asking you questions, reading materials you send me and doing my own research, I’m able to write more accurate content, that actually helps your readers succeed.
Need a writer that understands your industry and takes time to study your specific situation? Email me at [email protected], and I’ll help you reach your content goals.