You've probably heard many times that content marketing generates business results. But content marketing is a big name for a whole lotta stuff, and it's only human to feel overwhelmed with all the options out there that go into creating
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About a decade ago, Arianna Huffington, founder of the Huffington Post, was your typical entrepreneur – a workaholic one. But then her world changed when she fainted from exhaustion, hit her head on her desk and suffered multiple physical
I talk to a lot of marketers in my work as a freelance copywriter, and a common thread, no matter the industry, is that marketing managers get the importance of content marketing, but don’t always know what’s the best
What does it mean to do something "like a girl"? That was a premise of an ad for feminine hygiene products, that went on to become the third most popular YouTube ad of the past decade. Always, the brand behind
It happens to every marketer. You want to reach a particular sector of prospective customers, but no matter what you do, your prospects don’t convert as much as you’d like. That’s what happened to me with an industry that
